The Sales Playbook
Real Conversations. Proven Strategies. Better Results.
7 Sales Closing Mistakes That Are Costing You Deals
Have you ever walked out of a sales appointment feeling like everything went perfectly, and then the customer didn't buy? Closing problems often start long before the closing question.
By Billy Glenn · October 16, 2026 · 5 min read
How to Coach an Underperforming Sales Team Without Destroying Their Confidence
When a sales team is underperforming, more pressure rarely fixes it. Here's a practical approach to diagnosing the problem and coaching your team back to results.
October 16, 2026 · 6 min read
Stop Convincing. Start Persuading. The Difference That Changes Everything in Sales
Convincing pushes. Persuading guides. Here's the difference, and why it matters for every sales conversation you have.
October 16, 2026 · 5 min read
15 Discovery Questions That Help You Close More Sales
Great discovery is the difference between guessing and knowing. Here are 15 questions that uncover the real reason a buyer will say yes.
October 16, 2026 · 5 min read
10 Sales Closing Techniques That Actually Work
Closing isn't a trick you pull at the end of a call. Here are 10 closing techniques that work because they help the buyer make a decision, not because they corner them.
October 16, 2026 · 4 min read
How to Handle “I Need to Think About It” Without Losing the Sale
"I need to think about it" is rarely a rejection. Here is how to uncover what is really holding the customer back—without pressure.
October 16, 2026 · 6 min read
Want to Close More Deals? Start With the Right Words.
10 proven phrases you can use on your very next call to keep stalled conversations moving toward a yes.